Update #1: I was contacted by Matt at Web.com today (three days after this post went live) and he informed me that first, they didn’t obtain my client’s info from her domain registration. Second, he said that this was a good post to checkup on his sales team. Finally, he said that the info about “monthly submissions” is dated. He also explained to me that they are a big company and that things like this happen sometime.
Matt seemed to be fair, and he agreed that the monthly submissions information is incorrect. As I said in the post below, I still don’t like the unsolicited contact offering SEO services to someone who already has an optimized site, but I suppose that’s a relatively minor thing. The “Google certified editor” business is a little sketchy as well, but as Matt said this could be the verbiage of one rogue Web.com salesperson and not the company as a whole.
My thanks to Web.com for contacting me to discuss this post.
Far be it for me to be a consumer watch dog, but one of my pet peeves is companies that rely upon consumer ignorance of SEO to market their products. I think it’s bad form to leverage ignorance to sell something, but I’m not a boy scout – I realize the world works this way.
Still, a recent email from one of my clients about Web.com has me concerned. Here’s what happened in my client’s own words:
…got a call from Michelle at Web.com who got my contact info from my domain registration. She spent a lot of time telling me about how my site needed additional keyword work (using their certified google editors), some changes to the structure of my website, and an analysis of how many links go TO my website. She’s just certain this would increase my visibility on-line…I felt like I was being shammed!
While I doubt Michelle at Web.com has any malicious intent here, based on this description and the accompanying sales materials I find the following items objectionable: Continue reading